Hi there, I’m Jessica! Here’s a little bit about me..

I am someone who has always been fascinated with the consumer experience. This could be because I’ve worked in retail for the past seven years, but understanding how and why consumers choose your company and their entire purchasing journey has always interested me. How are we reaching our consumers? How can we expand our target market? Why are consumers picking us over our competitors? So many questions, but no answers… until I began my university journey.

I attended Toronto Metropolitan University where I obtained my Bachelor of Commerce Degree in Marketing Management, with a minor in Retail and Service Management. Alongside my education, my time working in the retail industry allowed me to be privy to the consumer experience first hand. I know that I am yet to have all the answers, but I believe that I will be able to uncover these and learn new things once in the workforce!

I am an ambitious and outgoing individual who is ready to dive in to what challenges may lie ahead. I look forward to pursuing a career in an industry filled with endless possibilities and opportunities (while juggling the importance of watching my shows and movies of course)

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